Elvie empowers women through radical female-first technology. Big blow-up boobs in Time Square. This is how Elvie promoted its radical female-first technology last year in New York City, London and Paris. With their bold and creative campaigns such, as "All boobs welcome here" to promote breastfeeding, the femtech brand raises awareness about topics that are essential for women's well-being — but still a taboo in some societies.
In this session, Joanna Williams-Kahil from Frontify speaks with Ben Cridland, Creative Lead - Brand and NPD at Elvie, about the following topics:
- WHY creativity is key to stand out
- WHY short-term results are out of balance with long-term brand value
- HOW a business-first approach and operational efficiency lead to long-term success
