What sets apart the most impactful in-house agencies from the rest? Is there a formula that ensures consistent success as strategic partners rather than just tactical service providers? Dive into this enlightening session with Corey O’Brien, VP at Aquent Studios, as he unravels the common threads that bind the industry's leading in-house agencies. Drawing from his extensive experience guiding numerous in-house agencies through transformative journeys, Corey will spotlight the four foundational pillars that these successful agencies consistently prioritize: Identity, Structure, Process, and Culture. With insights from the experiences of industry giants like Adobe, UberEats, and Walmart, this session promises a deep dive into the blueprint for in-house agency success.
From Tactical to Transformational: The Four Cornerstones of World-Class In-House Agencies
Speaker