Creative Operations Los Angeles 2023

Making Creative Work Better

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Agenda

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8:00am
Registration and Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
 
9:00am
Welcome to Creative Operations Los Angeles 2023
Conference Chair
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
 
9:10am
2023: Are we all in the Entertainment Business?
Brand Entertainment pioneer Jae Goodman will share his 25 years of experience and expertise at the intersection of Advertising and Entertainment. With case examples from many of the world’s leading brands, Jae will encourage us all — in every aspect of the creative and production process — to “Th...
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Speaker
Jae Goodman, Founder and CEO at Superconnector Studios, Board Chair at Effie Worldwide , Superconnector Studios
 
9:40am
Wrangling the Creative Process Beast
When Lisa Bennett was hired as Head of Dell Blue, Dell Technologies 160+ person in-house agency, she inherited a strong team of thinkers and makers as well as a collection of creative challenges.  The creative development process was over-complicated with numerous people offering opinions on the ...
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Speakers
Lisa Bennett, VP of Global Brand, Head of Dell Blue at Dell Technologies
T. Alex Blum, Founding Partner, Blum Consulting Partners, Inc.
 
10:10am
Optimizing Your In-house Agency Operations: Capacity Planning, Resourcing, and Reporting
Your in-house agency or studio is firing on all cylinders and executing tons of work. How can you optimize and make things run more smoothly, especially through economic uncertainty and budget pressures?  Join the discussion with Brainrider CEO Scott Armstrong alongside Chief Operations Lead, Ama...
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Speakers
Scott Armstrong, CEO & Partner, Brainrider
Amanda Goodroe, Chief Operations Leader
Justin Amendola, Director, Marketing Governance and Operations | Global Business Marketing, Meta
 
10:40am
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.
 
11:10am
Navigating Innovation Storms: Strategies for Exploring New Frontiers During Turbulent Times
In the midst of the rapid and ever-evolving creative landscape, how can you effectively support your teams in keeping up with the pace of innovation? With the demands of the day-to-day, how do you encourage your teams to stay creative and try new things?  Katherine Seo, VP of Creative Operations ...
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Speaker
Katherine Seo, VP of Creative Operations, FOX Entertainment
 
11:40am
Advancing with AI: Deepening the Dialogue on AI in Creative Operations
This panel discussion will explore the evolving role of AI in Creative Operations. We'll delve into the opportunities and challenges presented by AI's rapid advancement since we last gathered in New York. Our panelists will expand on their experiences and observations, discussing:
  • The cu...
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Panel Moderator
Nish Patel, The Creative Ops Podcast
Panelists
Cheryl Venable, Creative Resource Manager, Apple Marcom
Michelle Vincent, CEO, Mofilm
Annalisa Austin, Assistant Vice President of Creative Services, Pacific Life
Thomas Stilling, Digital Strategy & Transformation Leader
 
12:40pm
From Tactical to Transformational: The Four Cornerstones of World-Class In-House Agencies
What sets apart the most impactful in-house agencies from the rest? Is there a formula that ensures consistent success as strategic partners rather than just tactical service providers? Dive into this enlightening session with Corey O’Brien, VP at Aquent Studios, as he unravels the common threads...
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Speaker
Corey O'Brien, VP - Strategy & Solutions, Aquent Studios
 
1:00pm
Lunch & Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 2:00PM for the afternoon sessions!  
 
2:00pm
Busting Bias in the Creative Process
In 2022, more than half of the Cannes Lion award winners, across all categories, had diversity, equity, and inclusion at the heart of the work. In this interactive 30-minute power talk, creative teams will gain the know-how to deliver stronger, more authentic narratives in their creative executio...
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Speaker
Ali Hanan, CEO, Creative Equals
Debbie Tembo, Inclusion Partner, Creative Equals
 
2:30pm
Building and Evolving an In-House Creative Team to Maximize Impact, Reduce Cost, and Move Fast
The Creative Services team at Dexcom serves as the one-stop shop for creative output, anchoring and guiding the written and visual identity of the global brand in collaboration with external agency partners. Join Julie Wisnicki, Head of Creative Services, to hear about the journey of setting up a...
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Speaker
Julie Wisnicki, Head of Creative Services, Global Marketing, Dexcom
 
3:00pm
Breaking the Cycle of Overworked Creative Teams
Dive into the recurring challenges of overwork and burnout in creative teams. An ex-in-house creative leader and the CEO of a creative services agency discuss innovative strategies to break the cycle and foster a more sustainable work environment.
Speakers
Robert Berkeley, CEO and Co-Founder, EKCS
Michael Storey, Vice President of Client Solutions, EKCS
 
3:20pm
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.
 
4:00pm
LA Creative Summit 2023: The Bottom-Line Takeaways
Four Chairs of the Four Events Discuss the Multiple Outcomes. Unmissable! We bring together the chairs of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production.  They share the insights, strategies and take-home messages that have impressed t...
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Panel Moderator
Thomas Stilling, Digital Strategy & Transformation Leader
Panelists
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
Paul Nicholson, Creative Ops Production & Technology Leader
Meredith Black, Founder, DesignOps Assembly
Lauren Stefaniak Smith, Director, Creative Operations, Cricut
 
5:00pm
Drinks & Networking
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
 
6:00pm
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Agenda

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!

Corey Pomkoski
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