Generative AI both excites and induces anxiety.
A 50/50 mix, that might swing 100% one way or the other, depending on the latest breakthrough model or method.
AI creates the opportunity to finally deliver the original promise of digital advertising: an experience that is highly personalized and conversational – no less than the consumer experience we’ve always imagined.
But it also brings into question the role, responsibilities and commercial model of our industry.
Wesley ter Haar, visionary entrepreneur and Co-Founder of Monks, leads a global creative production powerhouse known for its innovative approach to content creation.
He asks – and answers - the question:
What does a creative services set-up look like in the age of cloud and compute?
