Creative Operations New York 2022

Making Creative Work Better

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Kevin Brucato

SVP, Head of Marcom Technology

Jefferies

Kevin is SVP, Head of Marketing & Communications Technology for Jefferies. He began his 25-plus years of experience at Bozell Advertising where he later went on to serve as a creative operations executive for other leading New York agencies. Kevin is driven by a passion for excellence. He takes pride in helping creative operations evolve and avoid the pitfalls that cause destruction, and he focuses on making the impossible, possible. He appreciates the complexity that creativity requires, provides clarity so that organizations can see clearly, and simply put, figures out the best way to get work done.  

Currently at Jefferies, Kevin has oversight of the Marcom Technology that will drive Jefferies’ marketing and communications capabilities to a digital-first and best-in-class framework.  

A self-described troubleshooter, Kevin designs customized creative solutions to achieve optimal operational efficiency and translates complex issues into clear solutions. Kevin holds a BA in psychology from Binghamton University. When he’s not tackling the latest operational challenges, he can be found on the golf course or relaxing with his family.

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New York Hilton Midtown Hotel

What others say

The HS Creative Ops events are like a double shot of espresso at 3 in the afternoon on a Wednesday, but the energy I get from it lasts all year! 

Michaele Cooper
Equinix Inc.

Such a beneficial experience! Can't wait to share take-aways with my team and put new strategies into action.

Kayla Hilditch
Commonwealth Financial

HS Creative Operations provided a rare substantive opportunity for me to meet with like minds in the industry, share common challenges and actionable solutions and leave with a real sense of comradery.

Britt Godshalk
Edelman Public Relations