Creative Operations New York 2022

Peter Kain is an Executive Creative Director at BBDO New York, overseeing Snickers and Mars Petcare brands. He and his partner Gianfranco Arena created Snickers famous “You’re Not You When You’re Hungry” campaign. Now in its 12^th year, the campaign has been activated in over 70 countries, won every major advertising award, and has helped grow Snickers from the #7 to the #1 global chocolate brand. Peter has also created and steered award-winning work for many other brands, including Pedigree, FedEx, Twix, Mountain Dew, and Johnnie Walker. Both BBDO and Peter’s previous agency BBH have strong project management departments. And if Peter doesn’t get interrupted every five minutes during this panel with work emergencies, you can thank his project manager.