Creative Operations New York 2022

Making Creative Work Better

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Using Behavioral Science and Design Thinking to Develop Powerful Creative Products: Case Studies from International Monetary Fund (IMF) Creative

May 4, 11:25 AM EDT

The in-house creative agency of the IMF has been deploying human-centered design (design-thinking) and behavioral science to power-up their creative production process.

  • Why did the IMF set up an innovative digital product development hub within their creative agency?
  • How is the IMF Creative using an evidence-based approach to translate to creative development?

Come and learn from real-life examples.

Speakers

Fabio Bolzan

International Monetary Fund

Annika Vaughan

International Monetary Fund

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New York Hilton Midtown Hotel

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