Creative Operations New York 2024

Shannon Doubleday is a passionate, curious and results-driven content marketer. With a deep, global background in content marketing, editorial and publishing, she maximizes the medium of storytelling to create emotional connections with Hilton’s current and future guests. As Hilton’s Director of Content Marketing, she launched and continues to grow editorial and storytelling as a strategic and centralized function. Her team enables people to tell their authentic Hilton stay stories through evocative, multi-platform series that develop people’s affinity and trust over time.