Shannon Doubleday is a passionate, curious and results-driven content marketer. With a deep, global background in content marketing, editorial and publishing, she maximizes the medium of storytelling to create emotional connections with Hilton’s current and future guests. As Hilton’s Director of Content Marketing, she launched and continues to grow editorial and storytelling as a strategic and centralized function. Her team enables people to tell their authentic Hilton stay stories through evocative, multi-platform series that develop people’s affinity and trust over time.
What others say
HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.
HS Creative Operations events are not only insightful, but a great way to connect and network!
The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!