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Creative Operations New York 2024

The Real Deal: A Practical Roadmap to Harnessing AI In-House

May 16, 9:40 AM EDT

In an era defined by rapid technological advancements, it's imperative for organizations to adapt and harness the power of Artificial Intelligence (AI) to drive innovation and efficiency.

We’ll delve into the intricacies of integrating AI into creative workflows, exploring how it can streamline processes, enhance outcomes, and unlock new realms of creativity.

  • Setting the Stage for AI: Understanding the foundational elements necessary to successfully adopt AI in-house, including cultural readiness and technology infrastructure.
  • Step-by-Step Guide: A practical roadmap detailing the steps from initial assessment and tool selection to full-scale implementation and ongoing evaluation.
  • Real-World Examples: Highlighting successful in-house AI projects, use cases, and tangible benefits.
  • Navigating the Pitfalls: Identifying and avoiding common pitfalls, including underestimating the need for change management and over-reliance on technology without strategy.
  • Building an AI-Ready Team: Training and empowering your team to leverage AI tools, fostering a culture of innovation and continuous learning.

One thing becomes abundantly clear: AI is not in the future, but the present, shaping the way we conceive, produce, and deliver creative content. By understanding the foundational elements necessary for successful AI adoption, following a practical roadmap, learning from real-world examples, and proactively addressing common pitfalls, organizations can truly harness the transformative potential of AI.

Dax will navigate the ever-evolving landscape of creative operations exploring how to empower our teams, foster a culture of innovation, and embrace AI as a catalyst for creativity and success.

Testimonials

What others say

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

The 2023 HS Creative Operations event in NYC provided me with the opportunity to make great connections with fellow Creative Operatives, to learn new processes, see new tools and create lasting relationships to help further my career!

Corey Pomkoski
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