Creative Operations Sydney 2024

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How to Communicate Creative Ops to the C-suite - Defining the Discipline

November 7, 11:20 AEST

In the rapidly evolving landscape of creative industries Creative Operations has emerged as a crucial, yet often misunderstood, discipline.

This panel brings together experienced Creative Ops leaders to address one of the field's most persistent challenges: effectively communicating the value and complexity of Creative Operations to Executive Leadership.

Panelists share their hard-won insights on translating operational intricacies into tangible business impact, demonstrating clear ROI, and securing buy-in for critical initiatives that drive organizational success.

Practical strategies to elevate the profile of Creative Ops - positioning it as a strategic driver of innovation and efficiency.

Covering:

  • Developing a common language with C-suite executives
  • Leveraging data to tell compelling stories
  • Aligning Creative Ops goals with broader business objectives

Whether you're a seasoned Creative Ops professional looking to gain more influence or a rising leader aiming to make your mark, this panel will equip you with the tools to articulate the indispensable role of Creative Operations in today's content-driven world.

What others say

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events made me realise that we do have our own growing community of creative operations specialists and I was able to make connections.

Christie Sinai
Xero