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Creative Production London 2023

Dom Lashley

Head of XR/Web3

Gravity Road

Dom was appointed Head of XR and Web3 at Gravity Road after leading innovation in post-production. He started his career at Endemol Shine, where he learnt about 'always on' creating social content for Big Brother. Since then, he has worked with broadcasters, platforms and brands, integrating new technologies into workflows and deliverables.

Since joining Gravity Road, he has jumped into 3D, 360, AR, web3 and game engines to deliver original content for clients like Three, Tiktok, McCain and Sainsbury's, bringing his tech-forward approach to client work. Dom’s work has supported Gravity Road in becoming Campaign magazine's Agency of the Year in Digital innovation in 2020 and retaining the title in 2021.

 

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