With over 20 years of experience in the advertising and entertainment industry, Sergio leads the overall vision and strategy of production at Publicis Groupe, nurturing its talent and skillsets, to bring the most progressive solutions to clients.

He works the Groupe’s production teams to further drive the world-class connected suite of tools, capabilities and technology-enabled platforms to provide creative, effective and efficient solutions for clients.

Lopez-Ferrero has been at the vanguard of building new models that bring together creativity, data and content,  leading to continued growth as well as the unification of production operations and studios. This has proven to be a driver of creative success, organic expansion of production and content creation capabilities across the agency networks at scale. 

A true citizen of the world, Sergio has spent his career working across Fortune 500 multinational business at leading global network agencies - based at regional and global HQ's including London, New York, Shanghai, Amsterdam, Barcelona, Chicago, Dubai, Moscow, Dusseldorf, Paris and Madrid. - as well as numerous other international cities.

He has been a trailblazer in the way brands connect with the consumer collecting over 400 awards (including 78 Cannes Lions) along the way. A sought after thought leader in the field of creative production, he frequently shares his expertise with industry association and at industry events. He is published regularly in global industry and business media, advocating the re-imagination of the production model