Creative Production London 2023

The traditional, outdated, ‘one-size-fits-all’ approach to creative production is no longer a viable option for brands who are under pressure to tell their story in the most compelling way possible – especially with stretched budgets and the desire to deliver brilliant ROI across all channels. Instead, they need a bespoke, blended model that’s totally scalable and with full creative services on tap, from artwork and retouching to photography and film, all while automating previously manual tasks to increase speed to market.
 
Team ITG’s Creative Officer, James Chittenden, explores the future of creative production, looking at how this blended model solved the content supply/demand dilemma for some of the world’s best-known brands while driving greater efficiency, reducing costs, and empowering the human brilliance that all great marketing hinges on.