Creative Production Los Angeles 2023

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Agenda

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8:00am
Registration and Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
 
9:00am
Welcome to Creative Production Los Angeles 2023
Conference Chair
Paul Nicholson, Creative Ops Production & Technology Leader
 
9:10am
The New Era of Creative Process
Join this discussion with the team from Instacart as they shed light on how their in-house Production, Ops and Creative teams work together in sync. Learn how they are replacing old workflows in the Creative Process with newer modern processes that keep projects exciting and delivered before dead...
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Speakers
Robert Paige, Creative Director, Instacart
Anem Aftab, Senior Creative Operations Manager, Instacart
Justine Mar, Senior Managing Producer, Instacart
 
9:40am
United We Create: The Power of Communication and Collaboration
Join this enlightening session with Rachel Eck, Senior Producer at Nickelodeon, as she delves into the dynamic world of Creative Production; bringing a wealth of experience and insights that will transform the way you cultivate collaborative creative projects. Rachel will unravel the importance o...
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Speaker
Rachel Eck, Senior Producer, Nickelodeon
 
10:10am
How Culture Unlocks Fast, Flawless, and Friction-Free Creative Process Across Borders
This session delves deep into the core of the creative process, offering a comprehensive exploration of the dynamic interplay between tools, teams, and culture to enhance creative efficiency. Join us for insights from Nicole Bartolini, a senior leader at Amazon, whose team supports large partner ...
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Speaker
Satej Sirur, Co-founder and CEO, Rocketium
Nicole Bartolini, Senior Product Manager, Amazon
 
10:40am
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Production Professionals.
 
11:10am
Equality, Inclusion & Diversity in Advertising: Are we really making progress?
Based on two decades of personal experience. Rondell Wescott, Creative Production Lead, Google Cloud, will share his personal experiences as a Black man who has worked in the advertising industry for 20 years. He will explain why, in his opinion, we need to make a bigger push to help our industry...
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Speaker
Rondell Wescott, VP, Executive Producer, ConcentricLife
 
11:40am
Unconventional Approaches to Creative Production
Exploring Experimental Techniques, Alternative Team Structures, and More!  Are you ready to embark on a journey beyond the conventional, where creativity knows no bounds? This thought-provoking panel discussion promises to challenge the status quo. Creative Production has never been more dynamic,...
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Panel Moderator
Paul Nicholson, Creative Ops Production & Technology Leader
Panelists
Dan Smiczek, ASVP Virtual Production Supervisor, Amazon Studios
Jeff von Spangenberg, Senior Director, Creative Operations, Restoration Hardware
Verena Puhm, Creative Producer, Writer
Marie-Anne Aizac, Senior Producer, Mattel
 
12:40pm
The End of Creative Production as we Know it
The traditional, outdated, ‘one-size-fits-all’ approach to creative production is no longer a viable option for brands who are under pressure to tell their story in the most compelling way possible – especially with stretched budgets and the desire to deliver brilliant ROI across all channels. In...
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Speaker
Ken Madsen, Chief Marketing Technologist, Team ITG | Storyteq
 
1:00pm
Lunch & Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 2:00PM for the afternoon sessions!
 
2:00pm
A Fireside Chat: Citadel’s Approach to Award-Winning Productions
Hear how Citadel’s strategic partnership with Mofilm catalyzed the development of award winning work and a fresh, bold brand platform. The campaign drove high-impact results by doubling down on authentic, human-centered stories that became a critical piece of the firm’s external narrative.  
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Speakers
Emily Molitor, Director, Marketing and Communications, Citadel and Citadel Securities
Michelle Vincent, CEO, Mofilm
Anisha Madzounian, Director, Strategic Operations, Mofilm
 
2:30pm
Ripple Effect: Why Every Production Should Be A Sustainable Production
Increasing global legislation from the U.K., E.U., and California means brands will imminently have to account for scope 1, 2 and 3 emissions. Industry experts take the stage to discuss the impact that regulation will have on advertising production and why supporting a transition to sustainable a...
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Speaker
Jessie Nagel, Co-Founder, Green The Bid
Gabi Kay, Head of Product, Creative and Production, Scope 3
Bonnie Goldfarb, Co-founder & Executive Producer, Harvest Films, Inc.
Kat Friis, Executive Producer, Creative X - Meta
 
3:00pm
The Future of Creative Production Needs Automation
Personalized marketing experiences are the norm in today’s digital economy, and millions of assets are your ticket to compete. While the need for more content mounts, we can’t neglect the effort behind great ads – the ability to build messages that convey, relate and connect. How can creative mar...
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Speaker
Chris Cutino, EVP of Global Sales, Celtra
 
3:20pm
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Production Professionals.
 
4:00pm
LA Creative Summit 2023: The Bottom-Line Takeaways
Four Chairs of the Four Events Discuss the Multiple Outcomes. Unmissable! We bring together the chairs of the four co-located events: Creative Operations, DesignOps, Photo Studio Operations, and Creative Production.  They share the insights, strategies and take-home messages that have impressed t...
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Panel Moderator
Thomas Stilling, Digital Strategy & Transformation Leader
Panelists
Paul Nicholson, Creative Ops Production & Technology Leader
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
Meredith Black, Founder, DesignOps Assembly
Lauren Stefaniak Smith, Director, Creative Operations, Cricut
 
5:00pm
Drinks & Networking
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
 
6:00pm
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Agenda

What others say

The HS Creative Production event introduced me to new ideas and the suppliers who could help bring them to life.

Claire Piipponen
Haleon

Creative Production provided a great platform for learning, exchanging ideas and networking.

James Levin
Stony Brook University

HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.

Robert Kot
Electrolux