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Creative Production Los Angeles 2023

Ripple Effect: Why Every Production Should Be A Sustainable Production

November 17, 2:30PM PST
Increasing global legislation from the U.K., E.U., and California means brands will imminently have to account for scope 1, 2 and 3 emissions. Industry experts take the stage to discuss the impact that regulation will have on advertising production and why supporting a transition to sustainable and regenerative practices is critical.  There’s an urgency to meet this moment by assuming accountability and taking action for our current contributions to the climate crisis, but that means tackling this challenge right now. So, where is the best place to start? What exactly needs to be measured? How can we be sure our actions will have an impact?  Join this session to learn:
  • Where are the largest areas of carbon and waste in production and post production
  • What does it take to have a sustainable production, no matter how large or small
  • What should we be looking out for? (spoiler alert: AI)
  • Where to find key resources and support
  • Why this has to be a collaborative process
  • How and why to become thought-leaders in this space
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The HS Creative Production event introduced me to new ideas and the suppliers who could help bring them to life.

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Haleon

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Stony Brook University

HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.

Robert Kot
Electrolux
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