Creative Production New York 2023

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Agenda

Agenda

View the Agenda below. Click here to see the Agenda-at-a-Glance across the four co-located events; Creative Production NY, Creative Operations NY, Photo Studio Operations NY, and Design Operations NY. Learn more about the Access All Areas pass here.

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8:30am
Registration & Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
 
9:30am
Welcome to Creative Production New York 2023
Conference Chair
Paul Nicholson, Creative Ops Production & Technology Leader
 
9:40am
Be Your Own In-House AOR
In this fireside chat, you will hear from the team of innovative leaders who have been with Wayfair since the very beginning of their in-house agency journey. Unlike many companies, Wayfair decided to keep all of their broadcast and channel work in-house from day one, without ever relying on an A...
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Speakers
Katelyn Kennedy, Head of Production, Wayfair
Brianne Gallagher, Head of Creative Operations, Wayfair
Kyle Wright, Creative Director, Wayfair
 
10:15am
Harness the Power of the Community to Achieve your DEI Goals
In a 2021 study by Deloitte, “…high-growth brands frequently established key performance metrics for diversity, equity, and inclusion (DEI) objectives more than their lower-growth competitors.” For those high-growth brands, it's not just bringing seats to the metaphoric table and filling "diversi...
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Speakers
Michelle Vincent, CEO, Mofilm
Tatiana Spiegel, Executive Producer, Mofilm
 
10:45am
Navigating Change with Grace and Grit: Insights from Women in Creative Leadership
Join us for an inspiring and informative panel discussion as we bring together the voices of leading women who are charting a course in Creative Production. Our panelists will share their real-time experiences and perspectives on adapting to market uncertainty and integrating a women's strategy ...
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Panelists
Christina Carr, Head of Marketing Programs, Airtable
Melanie Brook, Principal, Creative Operations, LegalZoom
Kate Daggett, Head of Creative, Square
 
11:15am
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Production Professionals.
 
11:55am
Real World AI: A Case Study in Procedural Design
Join Charles Duncan, Creative Technologist for an interactive session combining multiple generative AI systems with composite media experiences for various channels. Get hands-on as Charles shows you how to accelerate time to market by offloading repetitive tasks in the cloud while centralizing C...
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Speaker
Charles Duncan, Creative Technologist, Optikka
 
12:25pm
Web3 Production for Sports Marketing - Q&A
How to utilise NFTs to deeply engage with sports fans Join Thomas Prevot, Director of Creative Production at Crypto.com in this discussion as he explains how a natural alignment already exists between NFTs and sports. The fanbase is already there. Now brands and sports clubs alike can offer meani...
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Speaker
Thomas Prevot, Director of Creative Production, NFT at Crypto.com
 
12:55pm
Can Teams Increase Their Creative Output Without Increasing Headcount?
2023 is the year to do things differently. Inflation is high. Hiring freezes are common. 'Recession' and 'restructuring' are on everyone's lips. In-house agencies now look to make cost savings that do not compromise creativity, quality, or productivity. Could creative production outsourcing hold ...
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Speaker
Robert Berkeley, CEO and Co-Founder, EKCS
 
1:15pm
Lunch & Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 2:25 PM for the afternoon sessions!
 
2:25pm
The Importance of Partnerships to Drive In-House Success
In-house production has become an increasingly popular strategy for brands to control their content output and increase their marketing impact. However, in-house teams often face challenges, such as limited resources, lack of expertise in specific areas, and difficulty keeping up with fast-changi...
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Moderator
Paul Nicholson, Creative Ops Production & Technology Leader
Panelists
Jessica Higgins, Director, Retail Media + Creative, The Home Depot
Rondell Wescott, VP, Executive Producer, ConcentricLife
David Eckstein, SVP, Director of Creative and Production Operations, FleishmanHillard
Michelle Runch, Director Strategy and Operations Rams Studios, Los Angeles Rams
 
3:10pm
Redefining the Standards of “Good” in a World of Good, Fast, and Cheap
In today's world, the traditional standards of "good" are being redefined to include the criteria of "fast" and "cheap". However, creative ideas and strategies are becoming the difference-maker for products, brands, and companies. Creative has the power to create conversion and consumer engagemen...
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Speaker
Bob Sullivan, Executive Creative Director, Industrial Color
 
3:30pm
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Production Professionals.
 
4:00pm
Creativity Unleashed: From Failure to Celebration!
Have you ever wondered how to persuade your requesters to take bigger creative risks - even when it seems as though they are allergic to thinking “outside the box”? Roger Hyde spent most of his career unwinding a labyrinth of “creative obedience” and “small thinking”. He challenged his teams to r...
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Speaker
Roger Hyde, FMR Head of Creative Services & Advertising
 
4:30pm
One Step Ahead: How the Foresight and Preparedness of a Producer can Positively Influence In-House Creative Processes and Workflows
Join Alex Friedlander, Director of Production at Vox Creative as she discusses how a producer's ability to anticipate potential roadblocks and find solutions before they arise can lead to more streamlined and efficient workflows.  This session will explore how the core principles of production; c...
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Speaker
Alex Friedlander, Director of Production, Photography, Vox Creative
 
5:00pm
Drinks & Networking
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
Kindly sponsored by:
 
6:00pm
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THIS EVENT HAS NOW ENDED

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Agenda

What others say

HS Creative Production events provide me with the opportunity to meet creative minds from different fields, facing similar everyday working process realities.

Robert Kot
Electrolux

HS Creative Production events allowed me to connect and hear from many creative influencers overseeing marketing, operations, and video production. The discussions and content provided me with many tips and ideas to share with my teams.

Kimberly Joyce
TeamPeople

HS Creative Production events are the place for creatives! They provided me with numerous opportunities to network and learn new concepts.

Angel Kumanov
Film Student