Join Alex Friedlander, Director of Production at Vox Creative as she discusses how a producer's ability to anticipate potential roadblocks and find solutions before they arise can lead to more streamlined and efficient workflows.
This session will explore how the core principles of production; collaboration, innovation, and planning, can translate to effective working methods and a culture of inspiration. Learn about finding ‘flexible rigidity,’ and pivoting for different brands, aesthetics, and needs while remaining streamlined. And discover the pros of creating packaged offerings, creative tiers, and the importance of templatizing to allow creatives the time to actually be creative and drive success.
Alex will share examples of how leaning into a process-oriented mindset has led to successful outcomes for her in-house creative and production teams and her career as a producer. You will leave the conversation with a better understanding of producers’ role in optimizing in-house processes and workflows, and how you can incorporate these concepts into current workflows on and off-set.
