Creative Production New York 2023
Web3 Production for Sports Marketing - Q&A
How to utilise NFTs to deeply engage with sports fans
Join Thomas Prevot, Director of Creative Production at Crypto.com in this discussion as he explains how a natural alignment already exists between NFTs and sports. The fanbase is already there. Now brands and sports clubs alike can offer meaningful experiences and reward fans for participating in campaigns and activations.
Using digital collectables to commemorate sporting events and achievements, and through the use of scarcity and utility, these entities can create compelling NFT programs that drive revenue, PR, brand equity and engagement.
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