Creative Tech New York 2024

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October 24, 2024

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Agenda

Agenda

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8:00am
Registration and Breakfast - Exhibition Opens
Kindly sponsored by:
 
9:00am
Chair’s Welcome
Conference Chair
Jarrod Gingras, Managing Director & Analyst, Real Story Group
 
9:10am
A 2030 Retrospective on the New Media Landscape
Drawing inspiration from Garage Stories innovation labs around the world, the talk will focus on what the near future holds for creative technologists. After a quick examination of a few social and economical trends and its most likely impact in the future, we will speculate about:
  • What ...
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Speaker
Marta Ordeig Bofías, Founder, Garage Stories
 
9:40am
Custom Fine-Tuning - Elevate and Automate On-Brand Content
How, in partnership with NVIDIA, Getty Images built a true commercially safe text-to-image generation model. Covering the importance of using generative models trained on transparent and clean data sets to avoid legal risks, support creators, and safeguard intellectual property rights. Insights o...
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Speaker
Michael Francello, Head of Generative AI Sales, Getty Images
 
10:10am
Design as Code
The consistent replication of your brand across distribution channels requires a Style Guide. Come watch as we bring that guide to life through coded implementations, adapting to aspect ratios, time of day, various calls-to-action, etc. Steering free of proprietary formats means that the use of y...
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Speaker
Charles Duncan, Creative Technologist, Optikka
 
10:40am
Refreshments, Networking and Visit the Exhibition
 
11:20am
The New Creative Technology Stack
What it should contain Asking the right questions, making the right decisions Sometimes, having been burned by vendors selling a one-size-fits-all content pipeline in a box, savvy decision-makers ask: "What is the technology that should comprise my Creative Technology stack?” It would be better t...
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Speaker
Jarrod Gingras, Managing Director & Analyst, Real Story Group
 
11:50am
Beyond Buzzwords: Practical Steps for Creative Tech Success
In this digital-first world we are all living in, technology can provide a competitive edge and help us take our work to the next, higher level. Creative Tech has allowed us to work globally and to be more effective and efficient in how we share information. Creative Tech has supported us as we t...
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Moderator
Clair Carter-Ginn, Partner, Forecast
Panel includes
Scott Lux, Global EVP Ecommerce and Technology, Esprit
Ali McLeod, VP of Photo Studios & Digital Operations, Saks Global
Paul Nicholson, Creative Ops Production & Technology Leader
 
12:30pm
Unlocking Efficiency: Practical Steps to Master Creative Automation
  • Understanding Creative Automation: Clarify what Creative Automation can and cannot do, setting the stage for realistic expectations and applications.
  • Effective Integration Practices: Explore proven strategies for incorporating automation into creative workflows, enhancing effici...
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Speaker
Conor McGowan, Sales Director, Storyteq
 
12:50pm
Lunch
Enjoy your lunch in the shared exhibition area. We will resume at 1:50 PM for the afternoon sessions!
Kindly sponsored by:
 
1:50pm
Navigating the Future of Content Creation Empowering Creativity with AI and Automation
An exploration of the evolving landscape of the creative industry, addressing the burgeoning demand for diverse and extensive content across today's media platforms. Advertisers seek an ever-increasing variety of content sizes and formats. Creatives face unprecedented challenges in maintaining qu...
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Speaker
Gery Meleg, VP of Design and Co-Founder, Creatopy
 
2:10pm
The Art and Science of Prompt Engineering
Lorena Lima, Director, Content Strategy & Creative Technology, Razorfish, explores the intricate balance between creativity, strategy, and probability in prompt engineering. The foundational principles of effective prompting are explained, demonstrating how creative approaches can elevate sta...
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Speaker
Lorena Lima, Director, Content Strategy and Creative Technology, Razorfish
 
2:40pm
Presentation
 
3:10pm
Refreshments, Networking and Visit the Exhibition
 
3:30pm
Immersive Narratives: Transforming Content Production with Extended Reality
This session explores the frontier of immersive technologies (VR, AR, MR) in modern content creation and audience engagement. Industry experts will discuss how these innovative tools are revolutionizing storytelling, advertising, and user experiences across multiple sectors. Conversations will in...
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Moderator
Cindy Mallory, Chapter President, VR/AR Association New York
Panel includes
Nova Lorraine, Founder, House of Nova
Tarik Mohamed, Co-Founder, Overview Collective
Marta Ordeig Bofías, Founder, Garage Stories
 
4:10pm
Preparing Users for the Next Wave of AR: Strategic Approaches to Enhancing Interaction and Engagement with Emerging Technologies
As AR technology evolves, so must strategies for user adoption and engagement. An examination of innovative methods to enhance interaction, streamline integration with media campaigns, and maximize AR's potential in media and creative services.
Speaker
Andrew Seleznov, Head of AR Production, Arcadia Creative Studio, Snap Incorporated
 
4:30pm
Creative Tech: Today’s Capabilities and Tomorrow’s Possibilities
A panel of leading consultants, technologists, suppliers to the creative tech industry, and highly creative users of the technology discuss:
  • The current state of technologies that power the creative sector – what they can deliver and what they can’t yet do.
  • Unmet needs of the in...
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Moderator
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Panel includes
Eric Fulmer, Founder & CEO, ShotFlow
Lorena Lima, Director, Content Strategy and Creative Technology, Razorfish
Jeremy Wintroub, EVP and Global Head of Production Strategy, ICP
 
5:10pm
Chair's Closing Remarks and Close of Conference
5:15pm
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October 24, 2024

New York

Agenda