Creative Tech New York 2024

Create. Automate. Optimize.

Register Now

October 24, 2024

Menu
Agenda

Agenda

Previous ContentMore Content
8:00am
Registration and Breakfast - Exhibition Opens
Kindly sponsored by:
 
9:00am
Chair’s Welcome
Conference Chair
Jarrod Gingras, Managing Director & Analyst, Real Story Group
 
9:10am
A 2030 Retrospective on the New Media Landscape
Drawing inspiration from Garage Stories innovation labs around the world, the talk will focus on what the near future holds for creative technologists. After a quick examination of a few social and economical trends and its most likely impact in the future, we will speculate about:
  • What ...
    Read more >
Speaker
Marta Ordeig Bofías, Founder, Garage Stories
 
9:40am
Liquid Content: Creativity in A State of Flow
Matthieu Lorrain introduces Liquid Content, the next evolution of storytelling. In this talk, he explores how AI and creativity come together to create narratives that adapt in real time—shifting across time, space, and interaction. Moving beyond static media, Liquid Content offers a new way to c...
Read more >
Speaker
Matthieu Lorrain, Creative Lead, Google Deepmind
 
10:10am
Design as Code
The consistent replication of your brand across distribution channels requires a Style Guide. Come watch as we bring that guide to life through coded implementations, adapting to aspect ratios, time of day, various calls-to-action, etc. Steering free of proprietary formats means that the use of y...
Read more >
Speaker
Charles Duncan, Creative Technologist, Optikka
 
10:40am
Refreshments, Networking and Visit the Exhibition
 
11:20am
The New Creative Technology Stack
What it should contain Asking the right questions, making the right decisions Sometimes, having been burned by vendors selling a one-size-fits-all content pipeline in a box, savvy decision-makers ask: "What is the technology that should comprise my Creative Technology stack?” It would be better t...
Read more >
Speaker
Jarrod Gingras, Managing Director & Analyst, Real Story Group
 
11:50am
Beyond Buzzwords: Practical Steps for Creative Tech Success
In this digital-first world we are all living in, technology can provide a competitive edge and help us take our work to the next, higher level. Creative Tech has allowed us to work globally and to be more effective and efficient in how we share information. Creative Tech has supported us as we t...
Read more >
Moderator
Clair Carter-Ginn, Partner, Forecast
Panel includes
Scott Lux, Global EVP Ecommerce and Technology, Esprit
Ali McLeod, VP of Photo Studios & Digital Operations, Saks Global
Dan Oros, CEO, Creatopy
 
12:30pm
Unlocking Efficiency: Practical Steps to Master Creative Automation
  • Understanding Creative Tech: Clarifying the role of Content Marketing tech and why it's no longer optional.
  • Effective Integration Practices: Explore the do's and don'ts for incorporating automation into creative workflows.
  • The Power of Partnership: Learn how fostering a...
    Read more >
Speakers
Conor McGowan, US Sales Director, Storyteq
Rogier Ros, Global Sales Director, Storyteq
 
12:50pm
Lunch
Enjoy your lunch in the shared exhibition area. We will resume at 1:50 PM for the afternoon sessions!
Kindly sponsored by:
 
1:50pm
Navigating the Future of Content Creation Empowering Creativity with AI and Automation
An exploration of the evolving landscape of the creative industry, addressing the burgeoning demand for diverse and extensive content across today's media platforms. Advertisers seek an ever-increasing variety of content sizes and formats. Creatives face unprecedented challenges in maintaining qu...
Read more >
Speaker
Gery Meleg, VP of Design and Co-Founder, Creatopy
 
2:10pm
The Art and Science of Prompt Engineering
Lorena Lima, Director, Content Strategy & Creative Technology, Razorfish, explores the intricate balance between creativity, strategy, and probability in prompt engineering. The foundational principles of effective prompting are explained, demonstrating how creative approaches can elevate sta...
Read more >
Speaker
Lorena Lima, Director, Content Strategy and Creative Technology, Razorfish
 
2:40pm
Preparing Users for the Next Wave of AR: Strategic Approaches to Enhancing Interaction and Engagement with Emerging Technologies
As AR technology evolves, so must strategies for user adoption and engagement. An examination of innovative methods to enhance interaction, streamline integration with media campaigns, and maximize AR's potential in media and creative services.
Speaker
Andrew Seleznov, Head of AR Production, Arcadia Creative Studio, Snap Incorporated
 
3:10pm
Refreshments, Networking and Visit the Exhibition
 
3:30pm
Immersive Narratives: Transforming Content Production with Extended Reality
This session explores the frontier of immersive technologies (VR, AR, MR) in modern content creation and audience engagement. Industry experts will discuss how these innovative tools are revolutionizing storytelling, advertising, and user experiences across multiple sectors. Conversations will in...
Read more >
Moderator
Cindy Mallory, Chapter President, VR/AR Association New York
Panel includes
Nova Lorraine, Founder, House of Nova
Tarik Mohamed, Co-Founder, Overview Collective
Marta Ordeig Bofías, Founder, Garage Stories
 
4:10pm
Creative Tech: Today’s Capabilities and Tomorrow’s Possibilities
A panel of leading consultants, technologists, suppliers to the creative tech industry, and highly creative users of the technology discuss:
  • The current state of technologies that power the creative sector – what they can deliver and what they can’t yet do.
  • Unmet needs of the in...
    Read more >
Moderator
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Panel includes
Alexia Adana, Director of Creative Innovation, Edelman
Neal Bilow, Managing partner, Chromata Solutions
Brian Brown, SVP Executive Creative Director, Razorfish
Eric Fulmer, Founder & CEO, ShotFlow
Jeremy Wintroub, EVP and Global Head of Production Strategy, ICP
 
4:50pm
Chair's Closing Remarks and Close of Conference
4:55pm
Previous ContentMore Content

October 24, 2024

New York

Agenda