Andrew Seleznov is a seasoned AR Production leader with over 8 years of experience at Snap Inc., currently serving as the Head of AR Production at Arcadia, Snap's AR Innovation Studio for Branded Experiences. At Arcadia, Andrew directs a team of world-class Lens Production professionals, overseeing the creation of groundbreaking AR experiences that push the boundaries of what’s possible in the field.

Andrew's expertise in advanced AR technologies and his role in research and development allow him to navigate the complexities of producing high-end AR content that is accessible across a variety of devices. His work has been instrumental in forging innovative partnerships with major brands such as Coca-Cola, Nike, L’Oreal, Disney, Live Nation, etc.

A true advocate for collaboration, Andrew believes in the power of sharing knowledge and insights to fuel the growth of the AR industry. He is passionate about the potential of AR-wearables and is dedicated to preparing today’s users for the upcoming AR-glasses era. Through his work, Andrew continues to push the limits of AR technology, ensuring that every project is a step forward in the evolution of immersive experiences.

“Working on the edge of technology is the most exciting job I could dream about. Being among such talented and open-minded people is the greatest gift. This creates an extremely innovative and productive environment where AR has no limits. Collaboration is a key factor for fast-growing industries, and we have to share our personal findings to trigger other creators’ minds for delivering even greater products.” © Andrew Seleznov