Creative Tech New York 2024

“Working on the edge of technology is the most exciting job I could dream about. Being among such talented and open minded people is the greatest gift. This creates an extremely innovative and productive environment where AR has no limits. Collaboration - is a key factor for fast growing industries and we have to share our personal fi ndings to trigger other creators’ minds for delivering even greater products.” © Andrew

Andrew Seleznov serves as a Head of AR Production at Snap’s Arcadia Creative Studio. He is in charge of directing, supervising, and delegating duties to a team of world-class Lens Production professionals. Through his 8-years Snap career, Andrew has gained an exceptional understanding of advanced AR technologies which is crucially important in leading AR Production to success.

Andrew, as a tech person, also provides an R&D overview for Arcadia’s project, trying to fi nd tech solutions for challenges across diverse business verticals and identifying use cases for the latest technologies owned by Snap. He has been an integral part of innovative partnerships with brands like L’Oreal, Coca Cola, Nike, Disney, Live Nation, etc. As a production leader, Andrew stands for creating high-end AR-products which should be accessible on a variety of devices and matching performance metrics as much as possible. Working with “never done before” projects also requires a lot of creativity and fl exibility in terms of new production approaches defi nition. Consequently, each single project has its own pipeline which ties together all XFN teams and stakeholders.

As a huge fan and believer of AR-wearables, Andrew is thrilled to push boundaries and grow the AR industry. He believes that today's community has a unique opportunity to onboard and educate users to interact with AR-experiences in advance of the AR-glasses era becoming a reality.