Brian Brown is the SVP Executive Creative Director and US creative innovation lead at Razorfish. With 20 years of experience as a designer, storyteller, and coder, he excels in merging new technology with pop culture. At Razorfish, Brian spearheads innovative brand experiences through Web3, metaverse, AR/VR, gaming, and consumer AI. His award-winning work has been recognized by BDA's, Effies, OMMA, IAB, Campaign, and Adage. Leading a team of creative technologists, Brian develops cutting-edge campaigns and experiences that redefine industry standards. He is a sought-after speaker on emerging media, including generative AI, immersive experiences, and XR, having presented at universities, conferences, and industry events. In his downtime, Brian enjoys telling long stories, dying in soulsborne games, live streaming, exploring the history of cocktails, engaging in amateur sub-cultural anthropology, participating in Japanese folk dancing, and writing about himself in the third person.