Creative Tech New York 2024
We are busy finalizing an exciting agenda for Creative Tech New York 2024 so keep your eyes peeled for details. Register here to be the first to hear about new sessions and speakers!
In the meantime, check out the sessions below:
The New Creative Technology Stack
What it should contain
Asking the right questions, making the right decisions
Sometimes, having been burned by vendors selling a one-size-fits-all content pipeline in a box, savvy decision-makers ask: "What is the technology that should comprise my Creative Technology stack?” It would be better to have asked the question earlier!
In this session, Jarrod Gingras, Managing Director, The Real Story Group:
- Explores the critical pieces that should comprise your Creative Technology stack.
- Discusses best practices to adopt and pitfalls to avoid when looking to build the right stack for your needs.
Speaker: Jarrod Gingras, Managing Director, The Real Story Group
Optimism & Skepticism in the Age of AI: Striking the Right Balance
As artificial intelligence reshapes our world, how should we approach this transformative technology? This thought-provoking session explores the delicate balance between enthusiasm and caution in the AI era. What are the benefits and pitfalls of both optimistic and skeptical mindsets, challenging you to consider: Are your AI initiatives truly solving problems, or inadvertently creating new ones?
Drawing from real-world experiences, Francello will share compelling anecdotes that illustrate when AI proved to be a great fit and where it was a hindrance, providing a framework on how creatives can get the best moving forward.
Don't miss this opportunity to refine your perspective on one of the most impactful technologies of our time.
Speaker: Michael Francello, Creative Technology Expert, Former Director of Innovation, Shutterstock
Design as Code
The consistent replication of your brand across distribution channels requires a Style Guide. Come watch as we bring that guide to life through coded implementations, adapting to aspect ratios, time of day, various calls-to-action etc. Steering free of proprietary formats means that the use of your 'digital twin' is more powerful than you can imagine.
Speaker: Charles Duncan, Chief Creative Technologist, Optikka
Beyond Buzzwords: Practical Steps for Creative Tech Success
In this digital-first world we’re all living in, technology can provide a competitive edge and help us take our work to the next, higher level.
Creative Tech has allowed us to work globally and to be more effective and efficient in how we share information. Creative Tech has supported us as we tackle automation, AI, localization, and many more challenges.
That all sounds great, right? But are we using technology to our greatest advantage?
We need technology that supports our people and processes – not the other way around.
The panel of thought leaders from the creative, marketing and technology spaces addresses many of the “hot topics” around creative technology, including:
- Building your Creative Tech Stack strategically
- RFP and the tool selection process
- Implementation and Adoption
- Avoiding “Abandonware”
- Getting Budget / Proving ROI
- Striking the balance between tech and creative
- Improving communication and collaboration
- Creating a culture of innovation and experimentation
Moderator: Clair Carter-Ginn, Partner, Forecast Agency
Immersive Narratives: Transforming Content Production with Extended Reality
This session explores the frontier of immersive technologies (VR, AR, MR) in modern content creation and audience engagement. Industry experts will discuss how these innovative tools are revolutionizing storytelling, advertising, and user experiences across multiple sectors.
Attendees will gain valuable insights into:
- Current trends and successful applications of immersive content in advertising, outdoor media, and live events
- The evolution of storytelling through virtual and augmented reality
- How extended reality is reshaping advertising campaigns and brand experiences
- The impact of immersive technologies on audience engagement in the media space
- Challenges, best practices, and future developments in this dynamic field
Join us for a thought-provoking discussion on how immersive technologies are redefining content production, live experiences, and audience interaction in the advertising and media landscape.
Moderator: Cindy Mallory, Chapter President, VR/AR Association New York
Creative Tech: Today’s Capabilities and Tomorrow’s Possibilities
A panel of leading suppliers to the creative tech industry and highly creative users of the technology discuss:
The current state of technologies that power the creative sector – what they can deliver and what they can’t yet do.
- Unmet needs of the industry - emerging trends.
- The challenges of building what’s needed.
- The next big breakthroughs. What gets disrupted.
- Old players re-inventing what they offer and new players entering the market.
- How suppliers, creatives and creative technologists can best work together and the barriers to good communication.
An exchange of views and detailed discussion to support informed decision-making. Essential for the creation of next generation solutions.
Moderator: Jarrod Gingras, Managing Director, The Real Story Group
The Art and Science of Prompt Engineering
Lorena Lima, Director, Content Strategy & Creative Technology, Razorfish, explores the intricate balance between creativity, strategy, and probability in prompt engineering. The foundational principles of effective prompting are explained, demonstrating how creative approaches can elevate standard prompts into powerful tools for generating high-quality results. Blending practical techniques with innovative strategies highlights the synergy of art and science in prompting, leading to more engaging and original content.
Speaker: Lorena Lima, Director, Content Strategy and Creative Technology, Razorfish
Navigating the Future of Content Creation
Empowering Creativity with AI and Automation
An exploration of the evolving landscape of the creative industry, addressing the burgeoning demand for diverse and extensive content across today's media platforms.
Advertisers seek an ever-increasing variety of content sizes and formats. Creatives face unprecedented challenges in maintaining quality and consistency.
Covering:
Current Demands and Challenges
The pressures faced by creatives, including the need for rapid production and the strain on maintaining brand integrity.
The Role of AI in Creative Automation
How artificial intelligence is revolutionizing content creation, allowing for more efficient workflows while enhancing creative capabilities.
Future Interactions between Brands and AI
Insights into how brands will leverage AI tools to stay aligned with brand guidelines and kits, integrated seamlessly with Digital Asset Management (DAM) systems and other content platforms.
Empowering Designers with AI
How AI will act as a superpower for designers, enabling them to focus on creativity while automating repetitive tasks and ensuring brand consistency.
Maintaining Brand-Centric Approaches
Strategies for keeping content creation aligned with core brand values, even in an increasingly automated environment.
Speaker: Gery Meleg, VP of Design, Creatopy