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Creative Tech New York 2024

Create. Automate. Optimize.

The Art and Science of Prompt Engineering

October 24, 2:10 PM

Lorena Lima, Director, Content Strategy & Creative Technology, Razorfish, explores the intricate balance between creativity, strategy, and probability in prompt engineering.

The foundational principles of effective prompting are explained, demonstrating how creative approaches can elevate standard prompts into powerful tools for generating high-quality results.

Blending practical techniques with innovative strategies highlights the synergy of art and science in prompting, leading to more engaging and original content.

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