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Creative Tech New York 2024

Create. Automate. Optimize.

The New Creative Technology Stack

October 24, 11:20 AM

What it should contain
Asking the right questions, making the right decisions

Sometimes, having been burned by vendors selling a one-size-fits-all content pipeline in a box, savvy decision-makers ask: "What is the technology that should comprise my Creative Technology stack?” It would be better to have asked the question earlier!

In this session, Jarrod Gingras, Managing Director, The Real Story Group:

  • Explores the critical pieces that should comprise your Creative Technology stack.
  • Discusses best practices to adopt and pitfalls to avoid when looking to build the right stack for your needs.
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