In this digital-first world we are all living in, technology can provide a competitive edge and help us take our work to the next, higher level.
Creative Tech has allowed us to work globally and to be more effective and efficient in how we share information. Creative Tech has supported us as we tackle automation, AI, localization, and many more challenges.
That all sounds great, right? But are we using technology to our greatest advantage?
We need technology that supports our people and processes – not the other way around.
The panel of thought leaders from the creative, marketing and technology spaces addresses many of the “hot topics” around creative technology, including:
- Building your Creative Tech Stack strategically.
- RFP and the tool selection process.
- Implementation and Adoption.
- Avoiding “Abandonware”.
- Getting Budget / Proving ROI.
- Striking the balance between tech and creative.
- Improving communication and collaboration.
- Creating a culture of innovation and experimentation.
