This session explores the frontier of immersive technologies (VR, AR, MR) in modern content creation and audience engagement. Industry experts will discuss how these innovative tools are revolutionizing storytelling, advertising, and user experiences across multiple sectors. Conversations will include:
- Current trends and successful applications of immersive content in advertising, outdoor media, and live events.
- The evolution of storytelling through virtual and augmented reality.
- How extended reality is reshaping advertising campaigns and brand experiences.
- The impact of immersive technologies on audience engagement in the media space.
- Challenges, best practices, and future developments in this dynamic field.
A thought-provoking discussion on how immersive technologies are redefining content production, live experiences, and audience interaction in the advertising and media landscape.
