DAM 101 Masterclass

Whether you're implementing a DAM for the first time, inheriting an existing system, or looking to mature your program, DAM 101 Masterclass 2027 gives you the strategic foundations and practical tools to succeed.

Across six focused sessions, world-leading DAM specialists will take you from technology landscape and metadata strategy through to governance, findability, change management, and long-term maintenance. Every session is grounded in real-world experience, not vendor pitches.

Special Offer

On registration, you will have the option to add on the “DAM Masterclass 2027: What's Next for DAM” online masterclass, taking place later in 2027, for just £100/$100.  Ready to go beyond the fundamentals? The advanced series brings together senior practitioners to explore where DAM is heading – AI integration, emerging workflows, advanced metadata strategy, and the next frontier of digital asset practice.

To celebrate the launch of this course, we're giving the first 10 people to book a 20% discount! Register and enter the code FIRST20 to receive the exclusive rate.

What Is Included?

Everything you need to learn and apply DAM best practices

• Six in-depth sessions (75 minutes each)
• Teaching by leading DAM experts on key topics for DAM professionals
• Live Q&A with speakers to address your specific challenges
• We encourage participants to connect and follow up with session leaders, continue the conversation, and ask further questions.
• Can’t attend live? All sessions are recorded and available on demand for registered participants.

Schedule

The curriculum is sequenced intentionally – from big-picture strategy and technology through to the day-to-day realities of keeping a DAM program healthy over time.
 

Session 1: February 11 - The Future of DAM: Technology, Trends, and Best Practices
Session 2: February 18 - Metadata & Taxonomy Strategy 
Session 3: February 25 - Asset Lifecycle Management & Governance 
Session 4: March 4 - Search, Discovery, and Findability
Session 5: March 9 - Change Management, Implementation, and Adoption
Session 6: March 11 - Best Practices for Ongoing Use and Maintenance