In this session, we’ll hear from Monica Forlano, Head of Production, and Spencer Wilson, Operations and Broadcast Services Manager from the AFL on the extensive digitisation of years of historical tapes, a preservation project not seen before in the history of the AFL.
We’ll explore:
- How video is at the forefront of the AFL – the DAM’s role in creating match replays and long-form content to share with all
- Getting management buy-in for the new streaming platform that had to have agility and forward-thinking at its heart
- The use of AI to create match highlights
- The importance of categorising the physical assets to ensure rapid deployment of the digitisation process
- The forethought of developing metadata design in preparation for the creation of file-based ingest to the MAM
- The value to all stakeholders of the new digitisation – for communication teams through to marketing and content generation
- The end goal… creating highlights (old and new) and other entertainment formats available for all fans and stakeholders
- The next phase of the project
