As businesses navigate and get on top of their data, implement their new marketing and advertising tech stacks and start to look at how to drive growth through the delivery of personalised content, the next challenge they will face is how to make and deliver content, at the scale and pace that is needed, with budgets that have not scaled in the same way. This new world demands a fresh approach that is both human and technology powered; that has the ability to create a huge volume and variety of content, delivered much faster and often dynamically in real time.
Join Tiffany Foxwell, from Hogarth Worldwide as she shares her insights on leveraging the power of data and technology to deliver content that is both modular by design and intelligent; enables brands to flex messaging across audiences, geographies and languages; deals with changes as fast as the weather and, importantly, be optimised in real time to audience, channel and platform.
