Living under the shadow of regulatory compliance, Medibank recognised that they lacked the technology tools to properly manage brand compliance. Worried about the prospect of massive fines and reputational damage, they knew that their existing manual processes to maintain governance were not enough. Their challenges and criteria for change were considerable:
- Explosive growth in the volume of marketing content and media formats
- A need for greater efficiency
- Shrinking teams and budgets
Medibank – an integrated healthcare company providing private health insurance – recognised it was vital to establish an online platform that would make it easy for all parties to access and share ‘approved & compliant’ content across their APAC footprint.
Hear from Jonathan Goh, Digital Transformation and Technology Leader, on how Medibank streamlines brand compliance working under a shadow of regulatory compliance.
