DAM Essentials: Technology and Practice - The Foundations 2023

Introducing your Course Leader 

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Theresa Regli helps companies plan and optimize their digital asset & media management strategy, and implement DAM programs for long-term success. She is the world’s leading expert in the DAM vendor marketplace, advising on over 300 DAM system procurements since 2008, while authoring extensive in-depth research of 50 DAM systems and the benchmark book about DAM technology.

A 28-year veteran of the digital industry, Theresa began her career as a journalist writing about internet start-ups, meanwhile coding one of the first newspaper websites in the world, launched in 1995. Over the subsequent two decades she was a director of content management for two early stage online media companies, led a WCM and DAM implementation team at a systems integrator, and served as principal analyst for DAM research and consulting for a marketing technology research firm.

Since starting her own businesses in both the US and the UK in 2016, Theresa has advised over 50 organizations on MarTech stack strategy, data design, content supply chain, and product selections of DAMs, PIMs, and MRMs. She subsequently supports the oversight of digital stewardship and best practices as a MarTech team or executive advisor.

Her clients have included Unilever, Flowers Foods, Volvo, Tourism Ireland, KraftHeinz, Genentech, Ubisoft, Lands’ End, People’s Postcode Lottery, Nestlé, the Philadelphia Orchestra, Arts Centre Melbourne, The Art Fund (UK), The Museum of London, and the Mann Centre for the Performing Arts. She also serves on several SMB advisory boards, advising executives on company growth and go-to-market strategy.

For more information and recordings of recent keynote presentations and interviews, go to theresaregli.com.