DAM Europe 2022

The Art and Practice of Managing Digital Media

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Developing a User-Tested Central Content Hub at Cancer Research UK

22 June, 11:50 AM BST

Cancer Research UK uses its DAM as a central content hub for all users and is a vital resource. It has:

  • A repository of 13,000+ digital assets
  • A well-developed and well-defined taxonomy in use across the entire web and enterprise content
  • Reused the existing taxonomy in the DAM
  • Improved the ways of working through collaboration
  • User-tested the DAM through a series of methodologies – user interviews, guerrilla testing, card sort and tree tests

Hear from Tom Alexander, Taxonomy Manager at Cancer Research UK on why user-experience is more than just a phrase. He’ll share how the DAM is efficiently and effectively managed to ensure that all users find what they are looking for, and will reflect on why the user-focus has improved user-satisfaction in the DAM.

Tom will highlight what’s next in the digital journey for Cancer Research UK.

Speaker

Tom Alexander

Cancer Research UK

THIS EVENT HAS NOW ENDED

Thistle Hotel Marble Arch

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Folke Wulf
Richemont Intl. SA

Great event - Provided the opportunity to learn from customer journeys from a variety of organisations from different market segments. We came away with lots of great questions for ourselves which will be useful during our implementation.

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Compass Group

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London Business School