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DAM Europe 2023

The Art and Practice of Managing Digital Media

Noz Urbina

Founder and Consultant

Urbina Consulting

Noz Urbina is a globally recognised leader in the fields of omnichannel content strategy, knowledge management, and user experience. He’s known as a pioneer in AI methodologies and adaptive content modelling, helping businesses understand and implement the latest technology. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and was a lecturer in the Master’s Programme in content strategy at the University of Applied Sciences, in Graz, Austria.

In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organisations, helping them build better relationships with their staff and customers. Past clients include Pfizer, Moderna, Microsoft, IKEA, Eli Lilly, Mastercard, Barclays Bank, National Geographic Society, and many more.

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