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DAM Europe 2023

The Art and Practice of Managing Digital Media

Santiago Gonzalez

Sr Creative Operations & Marketing Leader

Keurig Dr Pepper Inc

Santiago Gonzalez is a Sr. Creative Operations and Marketing Leader with Keurig Dr.Pepper. He oversees a DAM team that supports over 125 brands under the KDP banner. In addition, Santiago is responsible for the overarching design of the marketing workflow to expedite the go-to-marketing strategy. Charged with a focus on expanding the Creative Tech Ecosystem, he’s been a thought leader in the impacts of Ai within DAM for Creative, Marketing and Ecomm.

Santiago’s background includes spending 12+ years at organizations such as Wayfair, Netflix, Amazon and VICE.

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