The Digital Shelf is fast becoming the core of every brand's marketing and commercial efforts. Much the same as a simple website in those early days of the internet, the planning of the Digital Shelf has developed into the primary articulation of the brand. The Digital Shelf’s source of truth has become the brand’s packaging and opportunity to discover and engage with content.
The Digital Shelf includes a varied and developing collection of touch points throughout the customer’s journey. Journeys in which consumers discover, research, try, customize, compare, and/or buy all products and services. Commercial, logistical and emotional factors combine to represent the whole brand.
Importantly, the Digital Shelf as a concept is not restricted to CPG and its early adoption of transactional Ecommerce. It applies just as much to researching information and discovering and engaging with content in life sciences, automotive, media & entertainment and so many other sectors.
With consumers shopping all the time and creating their own digitally influenced journey (both online and offline), Digital Shelf content considerations are a must for everyone. And while different opportunities and challenges arise across the spectrum of industries, some common principles and needs do exist.
Come to watch, listen and quiz the panel as it takes a look at this phenomenon and how DAM plays a key role as an enabler across many sectors.
