The need for business technology is often raised, initially, by staff who are on the frontlines of marketing, creative production and content operations. Teams are already screaming out for better technology to increase efficiency, automate workflows and reduce the time spent on tedious, mundane tasks.
But how do you get the executive leadership and management board in your organisation to listen and support DAM changes? How do you ‘sell’ the important role the DAM plays in the ROI in the businesses?
This workshop, led by Kristina Huddart, DAM Consultant and Director, Huddart Consulting Ltd., will provide practical strategies and change management techniques you can use to convince your leaders to invest in DAM. The session will be interactive, fun, fast and creative!
You’ll meet and learn from others about their challenges when seeking senior buy-in. There will be multiple opportunities to explore how best to address different types of senior resistance. You will leave equipped with the right tools and techniques to ensure a positive response from leadership when proposing your next DAM initiative.
