Keywords connect people with content. Without keywords, it is impossible for most search engines to know what an asset is about because they cannot ‘see’ the content, they can only ‘read’ the Keywords.
So, how can we apply Keywords that will accurately convey the meaning of an asset for our own users?
Join Clemency Wright of Clemency Wright Consulting for this interactive session bringing Keywording to life. Working in small groups, you’ll gain experience of the Keywording process and make useful new contacts and connections - valuable assets when developing successful Keywording strategies within your own organisation. You’ll be provided with a varied selection of images to Keyword. The session will focus on:
- An overview of Keywording principles.
- Sharing and exchanging stories about your own Keywording challenges and solutions.
- Problematic areas that require novel thinking.
- Warm-up exercises that get the Keywording juices flowing.
