We’ll hear from Rory Kroon, Senior Manager of Marketing Operations at ASDA on how to make a DAM look attractive to finance teams and how the business case for DAM doesn’t always stack up by itself!
In this session, we’ll learn:
- How to overcome the P&L challenges and getting that all-important management buy-in.
- Best practice in ensuring your DAM is something that everyone in the business wants to be a part of.
- How to bring together a successful DAM implementation (and know what success looks like at the various stages of the implementation).
- The importance of building a team with a sustainable self-serve system and how the DAM improves workflows.
Rory will highlight the principles that were discovered during the implementation stage and why these principles are probably common to every size of DAM purchase.
