The most powerful questions are often the most overlooked.
Before you can figure out the ‘Who’, the ‘How’ and the ‘When’ of DAM, you must first be able to clearly understand ‘Why’ you need to take action and ‘What’ needs to be done.
This best practice principle applies to everyone involved in the DAM journey, from software & service providers to enterprises and brands. Within enterprises it is critical to secure senior leadership alignment, support and endorsement of stated outcomes, as well as partnerships between business functions (which include marketing, IT, sales, supply chain … the list goes on).
And the best way to generate a positive-sum outcome is to focus on the Why and the What.
Victor Lebon of Lebon Consulting will share best practice on how to maintain the Why and What of DAM implementation and how to apply them in a dynamic, ever-changing landscape; exploring the importance of effective management, messaging and communication that involves all stakeholders.
