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27 - 28 June, 2024

DAM Europe 2024

The Art and Practice of Managing Digital Media

Allison Friel

Digital Asset Operations Team Lead

Hilton

Allison has worked for Hilton for 27 years and is currently the Senior Manager of the Digital Asset Operation team. Her team is located in Glasgow and Dallas and is responsible for asset distribution to over 7000 property websites across all of Hilton's 18 brands. Hilton's DAM implementation distributes to over five hundred external channels throughout the customer journey. In addition, her team is responsible for curating and maintaining Hilton's Enterprise DAM, managing taxonomy and metadata for over 700,000 assets.

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