DAM Europe 2024

The Art and Practice of Managing Digital Media

27 - 28 June, 2024

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Allison Friel

Digital Asset Operations Team Lead

Hilton

Allison has worked for Hilton for 27 years and is currently the Senior Manager of the Digital Asset Operation team. Her team is located in Glasgow and Dallas and is responsible for asset distribution to over 7000 property websites across all of Hilton's 18 brands. Hilton's DAM implementation distributes to over five hundred external channels throughout the customer journey. In addition, her team is responsible for curating and maintaining Hilton's Enterprise DAM, managing taxonomy and metadata for over 700,000 assets.

27 - 28 June, 2024

etc.venues Bishopsgate

What others say

HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.

Heidi Hudson
The Kennel Club

HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.

Matthew Percival
Historic Royal Palaces

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society