DAM Europe 2024

Barbara Jenny Wilson has 20 years of experience in Marketing technologies, and in transforming ways of working across CPG and Luxury industry, having worked not only with Marketing and Creative, but also across R&D, Supply Chain, and eCommerce and DTC teams. Her extensive experience in digital strategy, content creation & management, artwork & packaging, digital shelf enablement and process improvement has made her a thought leader in the industry.

Currently serving as the Global Head of Content & Design Tech at Nestlé, Barbara spearheads the creation of a complete end2end ecosystem for content and product information, enabling impactful and lucrative brand experiences in today’s omni-channel world. In her role, she owns the technology strategy to enable markets and Nestlé’s content operations organization, in collaboration with vendor partners and stakeholders.

Prior to her work at Nestlé, Barbara held the position of Director of Digital Platforms at Coty, where she played a pivotal role in supporting the company's digital transformation across Marketing,  Supply Chain and Sales use cases. With her expertise in establishing foundational capabilities, Barbara scaled their digital shelf activation as a strategic value driver and established a digitally enabled packaging processes across the full global brand portfolio. 

As Director for Global DAM services at Procter & Gamble, she defined the vision and strategy for streamlined asset creation as part of the Create pillar, including automated pack shot creation and brand equity asset development. Her skills in shared service operations and change management were instrumental in driving the success of these initiatives.