DAM Europe 2024

Cara is a global experience lead at bp, specialising in content strategy and design. She leads content for the experience design discipline within bp. With over 25 years’ experience in the content and marketing industry, she began her career as an advertising copywriter, moving into strategy over 10 years ago.

Her experience includes leading global digital transformation and large-scale content migration for organisations including the NHS, the UK government and Abu Dhabi government departments. Cara led the change and communication activities to support bp’s rollout and adoption of a new DAM in 2023.