As TCA’s Chief Problem Solver and Lead Analyst, Cathy helps organizations get the most out of their content efforts by transforming often siloed and disconnected teams, tech, and operations into an aligned and coordinated orchestration practice that enables their business strategy and improves performance.

Cathy has 20-plus years of global experience and expertise in content strategy, content process, customer experience, and related technologies. She has led strategic business transformation initiatives and has helped dozens of companies realize their content and marketing/communication objectives by focusing on bridging leadership, content, business process, and technology strategies into practical roadmaps.