Elisabeth is a business consultant with over 20 years’ experience in Marketing Operations across a variety of sectors including retail, banking, automotive, publishing, consumer goods, telecoms and advertising. Her experience as a partner for customers has ensured a clear vision into the key drivers of successful marketing efficiency and effectiveness projects; balance the focus between people and technology, make the project a learning process and create measurable results. Innovative marketing technologies such as PIM and DAM allow organizations to be more efficient in marketing operations and positively impact the effectiveness of marketing activities.