DAM Europe 2024

The Art and Practice of Managing Digital Media

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John Horodyski

Digital Strategy Leader

John has executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, Analytics, and Marketing Operations.

John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance.

​John is also an Adjunct Faculty member at San Jose State University where he has been teaching a graduate course in Digital Asset Management (DAM) for 15 years. In addition to regular training and public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth”. John's new book “Metadata Matters” was published in April 2022 by Taylor & Francis.

What others say

HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.

Heidi Hudson
The Kennel Club

HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.

Matthew Percival
Historic Royal Palaces

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society