DAM Europe 2024
We are busy developing an exciting agenda for DAM Europe 2024 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
In the meantime, check out the first 9 exciting sessions announced:
How Domino's Creative Team has Overcome Organizational Chaos and Delivered Market-Leading Creative Output
An informative account of the lessons learned from the transformation journey the in-house creative team (Big Dip Studio) took over the past three years:
The problem: the team's workflow was once characterized by assets scattered across multiple agency servers, clouds and even individual laptops.
The consequences: inefficiencies, a lack of version control and wasted time.
The simple solution: to find a centralized DAM solution to optimize the creative process with the capability to deliver on three key requirements:
- Managing the scale of change.
- Handling the range and quantity of assets.
- Serving diverse stakeholders, including internal teams, external agencies and franchisees.
NOW: Domino’s has a centralized system providing a single source of truth.
The benefits: Three years later, the results speak volumes:
- The in-house team has grown from a single creative to a multi-disciplinary group including art directors, copywriters, designers, and artworkers.
- Collaboration is seamless across multiple marketing disciplines: out-of-home (OOH), trading comms, performance marketing, customer relationship management (CRM), events, and more.
But even more than that … the team has positioned itself for future growth and success.
Jenny Cobelli, Head of Creative, Domino’s Pizza UK & Ireland Limited
Contemporary DAM Leadership Workshop – Innovations and Approaches to Succeed in an Ever-Changing Landscape
The DAM landscape is constantly changing. DAM leaders are expected both to deliver on everyday operational needs and, at the same time, to absorb and manage the persistent upheaval that characterises the operations they manage. The pressure to adapt and adopt is driven by the seemingly endless and dramatic supply of improvements that will ensure all the digital assets are completely "at the ready" now!
A workshop covering best practice:
- AI (of course!)
- Advances in relationships and discovery stemming from large language models and graphing, natural language tools, and semantic management.
- Ethics and their evolution – keeping metadata and descriptive information in line with contemporary expectations.
- New and evermore requirements for automated file transformation.
- Digital formats and enhancements – beyond those with which we are familiar.
- Deeper platform-centric connectivity in a content supply chain.
As we all know with “digital” – “everything new gets old". Leaders stay ahead. That’s why they’re leaders
Plus: Four critical aspects of DAM leadership:
- Staying fresh and up-to-date while avoiding overload – the secrets of maintaining one’s own professional development.
- Being prepared, being engaged and being ready with relevant data and reports and having a seat at the governance table.
- The art of recruiting and managing talented DAM labour – including addressing “we need these skills immediately”.
- Wise use of resources: a team of highly talented consultants and DAM management serve providers can work wonders or just make everyday life better. Who are they? Where do you find them? How do you manage such resources?
Before the workshop: Submit or prepare and bring problems you would like solved/issues you wish to discuss.
At the workshop: Graham Allan, Managing Director, Deloitte Consulting and David Lipsey, a Founder of the field of DAM, will discuss the issues and elicit answers to the problems in a lively, interactive session.
After the workshop: Graham and David will also be available for 1:1 meetings.
Evolving DAM to fit Changing Business Needs
Reality one: Businesses need to constantly evolve to stay relevant to customers, to take advantage of technical advances and to ‘stay ahead’ of competitors.
Reality two: The way content is consumed, produced, and distributed has changed is continuing to change – at pace.
Reality three: The monolithic DAM system that took three years to implement struggles to support many of the new business requirements and it is often too costly and complex to integrate with other systems.
Reality four: The traditional scope of DAM – to maintain control of and to access digital assets – is being challenged by an ever-changing content supply chain.
No wonder many DAM systems, processes and ways of working are struggling to keep up.
The assembled panel of digital leaders (all at the forefront of digital transformation) examines the implications of ensuring that the content supply chain meets the needs of consumers – consumers who expect to be served content on-demand, personalized to their context, able to be paid for using a range of models, and delivered across any device.
This panel discusses:
- How systems should be used to manage digital assets – the need to support enhanced agility.
- The importance of fast-turnaround content production relying on global collaboration whilst localizing, personalizing and repurposing digital assets for multiple markets.
- Why content owners need nimble systems, agile processes and specialized skillsets that match their changing workflows and “this month’s” business needs.
- Balancing legacy systems whilst managing new digital asset needs.
- The evolving role of metadata, especially AI-generated content to enrich, repurpose and target content.
- How global and remote DAM workflows are changing.
- Alternative approaches to managing production and work-in-progress digital assets vs archives.
Moderator:
Matt Eaton, Co-founder, Nepholve Limited
Panel:
- Adam Jakubowski, VP Content Distribution, Media Technologist, BBC Studios,
- Francisco Lima, Director, Global Head of Emerging TV Technology, Hogarth Worldwide,
- Matt Westrup, Chief Technology Officer, A+E Networks EMEA
Driving Up Content-Driven Growth
In this session, the focus is on what it means to deliver content-driven growth in a large business such as bp, the challenges faced and the measures taken to ensure value delivery.
Also covered is unlocking the full potential of Artificial Intelligence (AI) and the role GenAI plays in creating the capacity to drive innovation and content at enormous volume and at pace.
The session reviews how bp has made great strides in its AI journey – revolutionizing workflows at every level.
This session is completely ‘real-world practical’ – theoretical speculation is totally excluded.
With René Affolter, MD Europe, gateB and Agata Magness, Global Communications Transformation Senior Manager, bp
Why Tame Digital Assets?
Using Curatorial Strategy Best Practices for End-User Benefit and Streamlining
As well as rolling out and managing digital assets and having a strong governance strategy, better workstreams curating the assets on a regular basis proved a winner at British Airways.
Dealing with legacy issues is often a real headache – but the challenge was met.
The session focuses on what it means to bring enhanced curatorial principles into an in-house creative studio – why and how to do it successfully and the benefits it brings to all users.
At BA regular curation has ensured asset portfolios are relevant, are up-to-date, that ‘rights’ are properly managed, that the business is brand compliant and that all the assets can be used with complete confidence.
With Fabiana Barticioti, Digital Asset Manager, British Airways
Top 10 Mistakes to Avoid When Selecting a DAM Vendor
If you've ever been involved in a DAM technology replacement or new implementation project, you know there are many ways things can go wrong.
But there's nothing worse than seeing a project doomed to fail before the implementation even begins.
Every year, Real Story Group helps scores of enterprise teams select new technology. Regardless of the industry or sector, we've seen many common mistakes that cause DAM projects to go off the rails – before they even start.
In this session we’ll go through the top ten mistakes new and established users make during the procurement phase – and what to do to avoid making them.
With Jarrod Gingras, Managing Director & Analyst, Real Story Group
How to Create and Manage a Truly Global DAM
At Stanley Black & Decker, we transformed from a siloed, regional asset management operation into a single, global DAM. This session describes how we did it.
- How to bring separate elements together into one single system.
- How to use DAM to create operational efficiencies.
- Balancing the needs of all stakeholders – can be tricky, but this is what we did and how we did it.
- Getting permissions management right within the global DAM.
- Streamlining the workflow from content creation to DAM ingestion.
With Steve Lake, Global DAM Operations Lead, Stanley Black & Decker
Decoding DAM and Digital Transformation
Asking the Right Questions to Solve the Right Problems
First: understand the problem the business in trying to solve and the challenges it is facing.
Ask: why it thinks it needs new technology and initiatives.
When embarking on a digital transformation programme don’t make the all too frequent mistake of procuring/implementing a DAM system before you understand the problems and know how to solve them. KPIs come later.
This session examines:
- What are the right questions to ask before starting any implementation.
- Best practice in stakeholder interviews, mapping processes and teasing out long suffered pain points to establish the problems the business must resolve.
With good preparation the chances of a new DAM installation succeeding are massively increased.
With Romney Whitehead, Digital Transformation Specialist, Borrowed Insight
How To Be Willing Partners in DAM
But Why Are There Often Roadblocks and Resistance to Change?
Change can be good for the many but an uneasy experience for some. In the world of DAM preparing a firm foundation on which to build change helps the process of acceptance and increases the chances of success.
First thing first, in each project ask where and why is there resistance to change.
This session explains how, by presenting DAM as an opportunity for all stakeholders (unwilling and willing partners in change), stimulates interesting conversations that, if properly understood, enable the change leader to make the right moves, in the right ways at the right times.
Covering:
- How positive use cases can be used to drive strategy and overcome roadblocks and resistance to DAM projects.
- Why demonstrating self-sufficiency through DAM can gain support from key partners.
- Best practice in how to engage and collaborate with all stakeholders – a sure fire way to deliver better user experience.
- How to create a space for open feedback and dialogue on DAM projects so all partners’ needs and concerns are recognized – and are seen to have been recognized.
With Sam Citarella, Assistant Archivist, The Tiffany Archives, Tiffany & Co.