First: understand the problem the business in trying to solve and the challenges it is facing.
Ask: why it thinks it needs new technology and initiatives.
When embarking on a digital transformation programme don’t make the all too frequent mistake of procuring/implementing a DAM system before you understand the problems and know how to solve them. KPIs come later.
This session examines:
- What are the right questions to ask before starting any implementation.
- Best practice in stakeholder interviews, mapping processes and teasing out long suffered pain points to establish the problems the business must resolve.
With good preparation the chances of a new DAM installation succeeding are massively increased.
