An informative account of the lessons learned from the transformation journey the in-house creative team (Big Dip Studio) took over the past three years:
The problem: the team's workflow was once characterized by assets scattered across multiple agency servers, clouds and even individual laptops.
The consequences: inefficiencies, a lack of version control and wasted time.
The simple solution: to find a centralized DAM solution to optimize the creative process with the capability to deliver on three key requirements:
- Managing the scale of change.
- Handling the range and quantity of assets.
- Serving diverse stakeholders, including internal teams, external agencies and franchisees.
NOW: Domino’s has a centralized system providing a single source of truth.
The benefits: Three years later, the results speak volumes:
- The in-house team has grown from a single creative to a multi-disciplinary group including art directors, copywriters, designers, and artworkers.
- Collaboration is seamless across multiple marketing disciplines: out-of-home (OOH), trading comms, performance marketing, customer relationship management (CRM), events, and more.
But even more than that … the team has positioned itself for future growth and success.
