DAM Europe 2024
How Domino's Creative Team has Overcome Organizational Chaos and Delivered Market-Leading Creative Output
An informative account of the lessons learned from the transformation journey the in-house creative team (Big Dip Studio) took over the past three years:
The problem: the team's workflow was once characterized by assets scattered across multiple agency servers, clouds and even individual laptops.
The consequences: inefficiencies, a lack of version control and wasted time.
The simple solution: to find a centralized DAM solution to optimize the creative process with the capability to deliver on three key requirements:
- Managing the scale of change.
- Handling the range and quantity of assets.
- Serving diverse stakeholders, including internal teams, external agencies and franchisees.
NOW: Domino’s has a centralized system providing a single source of truth.
The benefits: Three years later, the results speak volumes:
- The in-house team has grown from a single creative to a multi-disciplinary group including art directors, copywriters, designers, and artworkers.
- Collaboration is seamless across multiple marketing disciplines: out-of-home (OOH), trading comms, performance marketing, customer relationship management (CRM), events, and more.
But even more than that … the team has positioned itself for future growth and success.
What others say
HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.
HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.
HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.