Media and data are core assets of any organization that uses rich media experience to engage with their customers.
For all organizations, from consumer brand companies to video production creators and distributors, from healthcare to banking to cultural heritage, it's media and the data that should define the content and its use. They are key to understanding customers and their changing behaviours.
The rapid rise of rich media experiences and evolving customer expectations create significant challenges. These challenges are complicated by the siloed nature of most companies and the uncertainty of the pace of change.
Using industry case studies, this session will focus on the business impact created by centralization of media and data.
