When the biopharma company GSK first went to implement a DAM, their goals were straight forward – to create a searchable digital library for their assets.
Soon after implementing a DAM, they found their solution was much more than just an easy way for their team to find creative assets – it became a tool for determining what was working creatively. The data they were able compile in the DAM helped them form and prove assumptions around what content was resonating with designers and the market, helping them determine what should be created in house vs commissioned from external agencies.
Anna Morrison, Senior Brand Manager, GSK will walk us through what the DAM was able to provide, and the cost savings discovered along the way.
