DAM Europe 2024
How Implementing a DAM Leads to Making Data Driven Decisions
When the biopharma company GSK first went to implement a DAM, their goals were straight forward – to create a searchable digital library for their assets.
Soon after implementing a DAM, they found their solution was much more than just an easy way for their team to find creative assets – it became a tool for determining what was working creatively. The data they were able compile in the DAM helped them form and prove assumptions around what content was resonating with designers and the market, helping them determine what should be created in house vs commissioned from external agencies.
Anna Morrison, Senior Brand Manager, GSK will walk us through what the DAM was able to provide, and the cost savings discovered along the way.
Speaker
What others say
HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.
HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.
HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.